It All Started When…
Walter V. Pierce founded
The Pierce Company of
Minneapolis, Inc. in 1931. Rumor has it he purchased a
"Photo Mailer" and was
outraged at the price. He felt
that he could improve the
methods and means by
which photo mailers were
produced and sold.
Upon researching this market,
Walter discovered demand
among many photographers for
a company that could act as a
resource for the professional,
listening to, and meeting their
needs with products designed to
improve studio profits. He
marketed his new photo studio
products and services to
professional photographers
throughout the U.S.
In the 1940's, Pierce
became one of the first
companies to mass produce
and market painted photo
backgrounds.
Walter also utilized his
talent for listening to
customers and meeting their
needs in other markets. In
our 70-year history in the
Minneapolis, MN area, The
Pierce Co. has sold photo
studio supplies, antiques,
artist supplies, ice skates,
ski and sports equipment,
and custom framing services
at many different locations.
PIERCE Today
It has been two years since I purchased the The Pierce Company. I have learned many lessons and continue to find enjoyment in owning this business.
We moved the company to 3307 Snelling Ave. The new location is just around the corner on 33rd. Not more than a couple hundred feet from the old location. Please come and visit us if you are in the neighborhood.
Plans for 2009 include updating our website and attending PPA conferences. Look for a new look and feel to our website early in 2009. We also plan to attend three PPA conferences this year. Iowa is in the books with Wisconsin and Brainard coming soon. If you are not on our email list for our monthly specials please subscribe now. Sign up is available on our home page. We plan to introduce some new backgrounds in '09 that I hope you will like. I do not plan on printing a catalog this year as we have made it available via download from our website.
I have a great team and we all look forward to helping you in 2009. Thanks for being our customer and please email me if you have questions or concerns.
Ralph M Shea
ralph@thepierceco.com
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Original photo-mailer ad
1950's catalog back cover
Original Pierce backgound, circa 1950
Glamour supply ad from 1958
Art Store mailing art
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