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It All Started When...
Walter V. Pierce founded The Pierce Company of Minneapolis, Inc. in 1931. Rumor has it he purchased a "Photo Mailer" and was outraged at the price. He felt that he could improve the methods and means by which photo mailers were produced and sold.

Upon researching this market, Walter discovered demand among many photographers for a company that could act as a resource for the professional, listening to, and meeting their needs with products designed to improve studio profits. He marketed his new photo studio products and services to professional photographers throughout the U.S.

In the 1940's, Pierce became one of the first companies to mass produce and market painted photo backgrounds.

Walter also utilized his talent for listening to customers and meeting their needs in other markets. In our 70-year history in the Minneapolis, MN area, The Pierce Co. has sold photo studio supplies, antiques, artist supplies, ice skates, ski and sports equipment, and custom framing services at many different locations.

PIERCE Today 
It has been one year since I purchased the The Pierce Company. 2007 was a big learning experience for me. First, owning a business for the first time. Second, the economy has not been kind to wholesalers and retailers alike. Third, with any new process mistakes are made and hard lessons learned. 2008 is starting off slow and hopefully the economy will turn around and be kind to Professional Photographers this year.

We moved the company to 3307 Snelling Ave on Feb 16th 2008. The new location is just around the corner on 33rd. Not more than a couple hundred feet from the old location. Please come and visit us if you are in the neighborhood.

Plans for 2008 include looking into an inventory system integrated with our web site. I had hoped to get this done in 2007 but, for many reasons it is still in the planning stages. We plan to attend PPA conferences this year as we were absent last year. Iowa is in the books with Wisconsin and Fargo coming soon. If you are not on our email list for our monthly specials please subscribe now. Sign up is available on our home page. We plan to introduce some new backgrounds that I hope you will like. We are in the process of finishing up the 2008 catalog and you should be seeing it soon.

I have a great team and we all look forward to helping you in 2008. Thanks for being our customer and please email me if you have questions or concerns. ralph@thepierceco.com

Sincerely,
Ralph M Shea
President


photo-mailer
Original photo-mailer ad
 
 

1950's catalog back cover
 
 

Original Pierce backgound
Circa 1950
 
 

Glamour supply ad from 1958
 
 

Art Store mailing art
 
 


 
 

 
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