It All Started When...
Walter V. Pierce founded
The Pierce Company of
Minneapolis, Inc. in 1931. Rumor has it he purchased a
"Photo Mailer" and was
outraged at the price. He felt
that he could improve the
methods and means by
which photo mailers were
produced and sold.
Upon researching this market,
Walter discovered demand
among many photographers for
a company that could act as a
resource for the professional,
listening to, and meeting their
needs with products designed to
improve studio profits. He
marketed his new photo studio
products and services to
professional photographers
throughout the U.S.
In the 1940's, Pierce
became one of the first
companies to mass produce
and market painted photo
backgrounds.
Walter also utilized his
talent for listening to
customers and meeting their
needs in other markets. In
our 70-year history in the
Minneapolis, MN area, The
Pierce Co. has sold photo
studio supplies, antiques,
artist supplies, ice skates,
ski and sports equipment,
and custom framing services
at many different locations.
PIERCE Today
It has been one year since I purchased the The Pierce Company. 2007 was a big learning experience for me. First, owning a business for the first time. Second, the economy has not been kind to wholesalers and retailers alike. Third, with any new process mistakes are made and hard lessons learned. 2008 is starting off slow and hopefully the economy will turn around and be kind to Professional Photographers this year.
We moved the company to 3307 Snelling Ave on Feb 16th 2008. The new location is just around the corner on 33rd. Not more than a couple hundred feet from the old location. Please come and visit us if you are in the neighborhood.
Plans for 2008 include looking into an inventory system integrated with our web site. I had hoped to get this done in 2007 but, for many reasons it is still in the planning stages. We plan to attend PPA conferences this year as we were absent last year. Iowa is in the books with Wisconsin and Fargo coming soon. If you are not on our email list for our monthly specials please subscribe now. Sign up is available on our home page. We plan to introduce some new backgrounds that I hope you will like. We are in the process of finishing up the 2008 catalog and you should be seeing it soon.
I have a great team and we all look forward to helping you in 2008. Thanks for being our customer and please email me if you have questions or concerns. ralph@thepierceco.com
Sincerely,
Ralph M Shea
President
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Original photo-mailer ad
1950's catalog back cover
Original Pierce backgound
Circa 1950
Glamour supply ad from 1958
Art Store mailing art
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